Electoral system / Campaignes

The final financial statements after the presidential election show that candidates made a step forward towards a complete picture of election campaigns on social networks. However, there is still a lot of room for progress. Just like the preliminary reports, the final ones do not fully reflect the real costs of advertising on social networks, and the money-flow is difficult to follow.

Preliminary financial reports on campaign expenses of candidates in the second round of presidential elections in Croatia again do not reflect the real costs of advertising on social networks.

Preliminary reports published before the first round of presidential elections present a step forward towards a more complete picture of election campaigns on the networks, but there is still much room for improvement.

The data from the SEC financial reports and the social media reports for the European Parliament election show that the amount spent, which Gong warned about even before the election, is not possible to precisely define and it is necessary to more clearly regulate political advertising on social media and digital platforms

The election campaign for the European Parliament in 2019 was the first election campaign in which we have had a somewhat better insight into a political advertisement on social media, especially on Facebook. In accordance to the promise of increasing transparency in advertising which Facebook has given to the European Union, the campaign has provided the public several tools for better understanding of targeted political ads. However, these tools are new, some of the policies are practised inconsistently and it is not quite clear what are the consequences for those who don't follow the advertising rules.